Blog
Insights from auditing
1,200+ electrician websites
78% of Electrician Websites Have No First-Time Customer Offer — The Booking Incentive Gap
78% of electrician websites lack any specials or first-time offer. A $25 discount converts a browser into a recurring client worth $4,800+ over five years.
42% of Electrician Websites Don't Mention Licensed and Insured — The #1 Homeowner Concern Goes Unaddressed
42% of electrician websites never say 'licensed and insured.' Sites that mention it score 52 vs 38 without — a 14-point gap costing real leads every month.
75% of Electrician Websites Have No Lighting Installation Page
946 of 1,259 audited electrician sites have no lighting page. That's 75% invisible for recessed, outdoor, and smart lighting — the gateway to panel upgrades and rewires.
66% of Electrician Websites Have No Panel Upgrade Page — Your Highest-Margin Service Is Invisible
826 of 1,259 electrician sites have no panel upgrade page. At $2K-$5K per job and bundles up to $22K, that's your highest-margin service with zero web presence.
81% Have No Whole-House Rewiring Page — A $10K-$20K Service Nobody Markets Online
1,023 of 1,259 audited electrician websites have no rewiring page. That's 81% invisible for a $10K-$20K service homeowners actively search for.
95% of Electrician Websites Have No Schema Markup — Google Can't Even Categorize Them
95% of electrician websites lack LocalBusiness schema. Without it, Google guesses your trade, your area, and your services — and guesses wrong.
Your Website Says One Number. Google Says Another. You're Losing Both Rankings and Calls.
41% of electrician websites show a phone number that doesn't match their Google Business Profile. NAP inconsistency costs rankings and trust simultaneously.
94% of Electricians Don't Market Surge Protection — And 4 Other Services They Ignore
We audited 1,259 electrician websites. 94% have no surge protection page, 88% skip smoke detectors, and 93% ignore solar. These forgotten services drive repeat business.
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